Spot-a-shop is a Nordic website which promotes fashion clothing discounts. It gathers the best deals from numerous clothing brands and fashion houses and presents them in a user-friendly way.
Spot-a-shop puts a lot of effort in their social media and Google marketing, so this video was a natural fit in their marketing plan. The starting point was to create something that would stand out from the crowd and stick in the mind of the consumer. One of the reference videos was a highly popular music video ‘Baby Shark’. We made the project with animation that had its own version of the Youtube hit in the background. This versatile campaign teased the listeners and passers-by all the way from Spotify to social media to bus stops.