Novatron is a domestic excavator control system, and it is also well-known in the international market. Combining high technology with practical knowledge, the product is becoming a crucial part of construction sites.
Karu Films and Novatron started working together in 2018. In a short period of time, we have gotten around to write and produce customer stories, animations and brand communication. When a wish for a Tron-inspired concept was presented, it was up to the cinematography and 3D teams to battle it out. Eventually, 3D emerged victorious and the videos were rendered on the office hardware.
We have been doing productions with Novatron outside the office as well. We got to know the control system operators while we were shooting customer story videos.