A short story to celebrate 80 years of SAAB Finland
Asiakas
SAAB Finland / Roihu Inc
For most Finns, Saab is above all a car brand. However, today Saab Finland operates strongly in the defense and security sector in Finland.
The premise
The purpose was to remind of SAAB’s important work for Finnish national security, which affects us all, in addition to celebrating the big birthday.
The solution
In honor of the Finnish branch which was founded in 1946, we designed and produced a short story with a human touch. The campaign was created in close collaboration with advertising agency Roihu and the client.
The end result was a celebratory video with versions and photos that complement the story. You can come across the campaign around the world!
"The collaboration with Roihu and Karu Films was productive, very professional and above all fun. The partners implemented a big campaign concept and its materials for us within a tight schedule, with commitment and without compromising on quality. The end result is now for all of us to see, and we can all be proud of it."
Administration Manager, Surveillance, Saab Technology Center