Cut-resistant video marketing for Toezz Hockey
Asiakas
Sukkamestarit Oy
Direction
Photography
VFX
Video production
Sukkamestarit Oy has put socks on Finnish feet since 1996 and provided Toezz Hockey cut protection socks and bracelets since 2023. The platinum quality products are approved by the Finnish national hockey team. Cut protection is no joke, it can save a player’s career or even their life.
The Premise
With the launch of the new Toezz Pro products, marketing materials that met international standards were needed.
The Solution
We created impressive product videos, still images and graphics: the entire marketing package.
In the visuals, we emphasized the technical features, as the products are CE marked and developed with professionals. In other words, they offer the best protection in the industry without hindering gaming.
"Karu once again showed what professionals can achieve! The planning and implementation of the technical-focused product video went in the familiar professional Karu style, from a clear plan to high-quality implementation with the end customer in mind. With them, you don't just buy a video, you get incredibly nice people to handle the deal!"
Jonanna Kyllönen, Marketing & eCommerce Manager