Goal

XT is the latest and most advanced aerial platform from Tampere-based Bronto Skylift. It offers best-in-class performance even with heavy loads, along with easier maintenance and excellent maneuverability. Karu was involved in the XT launch from the very beginning. We designed the XT logo and slogan and produced 3D product images, teaser videos, and a feature video to support the product’s marketing.

Execution

The project began with refining the key messages and product features both verbally and visually. XT represents the pinnacle of Bronto’s product development, standing out as the company’s most advanced platform to date. After testing multiple slogan options, the choice was Up, Over and Beyond—a phrase highlighting XT’s unprecedented capabilities, especially in the so-called “up and over” movement.

The XT device was also given its own logo, revealed with a striking 3D animation. After the initial announcements, focus shifted to unveiling the product itself. We created a detailed 3D model of XT based on CAD files. This model was used not only for press images and print materials, but also in the teaser video.

The project culminated in the production of a more comprehensive feature video, where XT’s most important characteristics are showcased through 3D animation and infographics. The 3D materials for XT were prominently displayed at the Bauma trade fair as well as in Bronto’s website and social media marketing.