Visual extravaganza for the good of the world’s children

Asiakas

YLE (Finnish Broadcasting Company)

Animation

Animation

Concept

The Red Nose Day raises funds for impoverished children with entertainment and laughter. We have been building the visual brand of this charitable live show since 2014.

Objective

The Red Nose Day is an annual charity fundraising campaign run by YLE and Nenäpäivä Foundation which culminates in a four-hour live TV show. During the broadcast you can see Karu’s handicraft from the animated opening sequence to AR graphics and set design.

Implementation

Over the years, one has had the chance to admire Karu’s varying styles of graphics in the show. As our latest creation, a two-dimensional, paper-cut-out style with which we brought the TV show closer to Nenäpäivä foundation’s own visual brand. The style is playful but streamlined, and fits both comical and serious themes. Fun, animated transitions give rhythm to different sections of the show and the graphics are repeated in the set decoration. Our graphic design is also used for the show’s multi-channel marketing.

“The red nose day show is a large, challenging and complex production. The visuals have been created in close co-operation with Karu, and they account for the challenges of television image, set design and clarity of information superbly.”

Risto Vuorensola, Producer

3 000 000

euros of funds raised in 2021

500 000

viewers in 2021

4

hours of live TV

Similar works:
Epic animation for Ilves home games

Ilves Hockey

We designed and animated a fast-paced animation for the Ilves ice hockey team for their home game intro show.

Fresh educational animations for work life

The Centre for Occupational Safety

An educational animation for The Centre for Occupational Safety about eye protection.

Animations that make you think

Finnish Broadcasting Company (YLE) - Perjantai Show

We write and create the animations for the Yle Perjantai show that sums up the weekly theme with a twist.