Explainer videos

An explainer video makes complex things understandable, as video or animation

When a service, process, or operating model is presented concisely, the message gets through and is remembered. One well-designed production is also cost-effective: the same video works on websites, social media, as sales support, at events, and in internal communications. It can be adapted into versions for different channels and target audiences.

The execution method is chosen based on the message. Simple animation is especially suitable for illustrating processes, structures, and abstract concepts. An agilely produced video, on the other hand, highlights real work and the people behind it. In both cases, an insightful script and a concise structure are essential. This ensures the message is clear, engaging, and easy to share.

Why is an explainer video worthwhile?

Clarity

An explainer video condenses services, processes, and operating models into an easily understandable format

Multi-channel usability

The same content works online, on social media, as sales support, and internally: one production, many use cases

Localizability

Different versions and language adaptations of the explainer video can be created for various target groups – the investment delivers value over time

Our Work

What does an explainer video cost?

The price of an explainer video depends on the execution method, the scope of the topic, and the amount of work required for production. A simple animation or an agilely produced video can be created cost-effectively. Broader topics, multiple shooting days, or a custom visual style increase the budget. Explainer videos are often worth producing as a series, allowing planning and production costs to be spread across multiple videos and reducing the cost per individual video.

Typically, an explainer video is produced with a budget of €2,000–€5,000, depending on the production value and scope.