Reference videos

A reference video builds trust through real experiences

A reference video brings your customer’s voice forward in a credible and impactful way. A genuine experience says more than any sales pitch – it shows how a service or product works in practice and what kind of results have been achieved. A well-executed reference video strengthens trust, lowers the threshold for purchase decisions, and supports sales with concrete examples. One high-quality production works on websites, in sales meetings, as an attachment to proposals, and on social media – across multiple channels and over the long term.

The execution is designed around the story. Often, a reference video is filmed in the customer’s own environment, where a real usage situation and interview create an authentic whole. The story can be paced with supporting footage, graphics, or light animation that clearly illustrates results and figures. A clear script and careful editing ensure that the customer experience is conveyed in an engaging and convincing way.

Why is a reference video worthwhile?

Trust

A customer’s own experience is the most credible message possible.

Proof

Concrete examples and results effectively support sales.

Versatility

Works as support for sales, marketing, and customer communication.

Our works

What does a reference video cost?

The price of a reference video depends on the filming arrangements, the number of interviews, and the scope of post-production. A one-day shoot at the customer’s premises is often a cost-effective solution, while multiple locations, a more extensive narrative structure, or a more visually impressive execution increase the budget. Reference videos are worth producing as a series from different customer cases, allowing planning and production costs to be spread out and reducing the cost per individual video.

The typical cost of a reference video or customer story is around €5,000.