Urban and Nature-Close Tampere

The goal was to showcase two different sides of Tampere: the urban Nokia Arena and its architecture on one hand, and on the other the shores of Lake Näsijärvi and the relaxed lifestyle of the city in summer. All of this was presented with a fast, street-style vibe suitable for basketball. The music was hand-crafted to go along with the sound effects, motivated by the events on display.

Marketing to Europe

The final result was marketed in selected European cities, so the visuals required an international look.

This was achieved through representative locations, interesting casting, and wardrobe choices. The scenes were filmed using natural light, which meant that a sunny summer day played a major role in the visual style. Shooting schedules were literally planned according to the position of the sun. Some visual spice was added with body-mounted and basketball camera rigs, as well as a few slow-motion shots.

All of this is to say: welcome to Tampere!