Goal

Small and medium-sized manufacturing companies need an efficient, real-time tool to manage production, inventory, and purchasing operations—ideally with seamless integrations to e-commerce and accounting. Katana MRP’s core message was to highlight exactly these benefits and showcase its ability to streamline workflows and increase business transparency.

Execution

In collaboration with branding agency Boun, we produced a modular explainer video that presents Katana MRP’s key benefits effectively and visually. Boun provided a lively script and graphic design, creating a clearly structured story where everyday challenges were visualized and brought to life with animated UI elements and typography.

Karu supported the scripting phase by aligning the actors’ actions with the narration. We also handled casting and organized filming locations. On set, we were responsible for directing, props, filming, photography, and lighting.

In post-production, we managed editing, sound design, and animation. The one-minute main video was already divided into logical, easy-to-use modules at the script stage. Thanks to Boun’s well-thought-out modular structure, project time was used efficiently. Shorter social media versions could easily be cut and adapted from the main video for different channels and audiences. This saved both time and budget, improved clarity of message, and increased content versatility. Additionally, the playful use of interface elements gave the story a modern, recognizable style that reinforced Katana’s brand.