Goal

The goal of the project was to create a comprehensive brand campaign that would reflect Elenia’s values and the role of electricity in people’s everyday lives.

The concept and script for the campaign were created by Advertising Agency Ilme. Karu’s role included directing and producing the cinematic brand commercial. In addition, we produced brand-aligned photography and multiple versions of video scenes for social media, websites, and outdoor advertising.

Execution

At the heart of the campaign are everyday moments where electricity is present—not only in devices, but also in the connections between people. A key part of the production and direction was bringing these moments to life in a touching and relatable way.

All scenes in the campaign were designed to work both as part of a longer story and as standalone short clips for social media and outdoor advertising. Photographs were also captured from each scene using the same actors and locations.

The scenes were tied together through careful editing and color grading, as well as a visual effect that highlights electrical devices. Although people are at the center of the story, the effect helps emphasize Elenia’s brand color and the presence of electricity.

The result was a comprehensive and cohesive package that reflects Elenia’s brand and core message: electrifying life. The campaign materials were distributed by Advertising Agency Ilme across outdoor advertising, digital channels, and even movie theaters.