Goal

The City of Tampere and Visit Tampere wanted to cheer on local artist Erika Vikman at Eurovision in Basel by creating a support video that involved the whole city, set to the rhythm of the song Ich Komme. The aim was to highlight Erika Vikman’s Tampere roots and showcase the city’s appeal through well-known faces and landmarks. The campaign included a lip sync video that spread on social media, outdoor advertising, and even a sauna gig in Basel. Karu Films was responsible for the script, direction, and production of the video. The entire production had only a few weeks’ turnaround.

Execution

The tight schedule required quick action. The project began with scripting and contacting Tampere locals to take part. The idea was to create a lip sync video where ordinary Tampere residents and local celebrities perform the song and dance along in their own styles.

Once the cast (including Simo Frangén, Anitta Ahonen, and Jennika Vikman) and filming locations were chosen, shooting could begin. The production was carried out by a small team traveling across the city. We visited places such as Erika’s former high school Tykkilukio, Lukkosilta bridge, and the Vastavirta club in Pispala. The energetic footage was complemented by aerial shots from around Tampere. The highlight was the city center’s light curtains flashing Ich Komme texts along the entire Hämeenkatu street.

The video also featured self-recorded clips from personalities such as Kalervo Kummola, Matilda Wirtavuori, Waltteri Torikka, and Mikko Alatalo. This created a sense of community: the whole city standing behind its artist.

The video was finalized with rhythmic editing and sharp graphics. After release, it reached over 200,000 views and hundreds of reactions on the very first evening.

Watch the full video on Visit Tampere’s YouTube or Instagram.