Objective

The goal was to demonstrate the practical benefits of the System product family from the customer’s perspective. Our quite demanding task was to bring Trust Creative’s concept and script to life. The production involved three days of filming, three locations plus a studio, seven actors, and around fifty extras.

Another challenge for Karu was to build a believable miniature world in which the elements filmed in the studio, the effects, and the people—presented at different scales — would all work together seamlessly. Thanks to Brondi for their swift quality work with the set.

Execution

We held the reins of the entire production from start to finish. In addition to filming and directing, we handled casting, storyboarding, location scouting and logistics, and the coordination of extras; we also carried out post-production—and, on top of that, captured still images for the client to use.

In the visual effects shots, we creatively combined stop-motion techniques, new VFX expertise, and old-school forced perspective effect image that required mathematical thinking.