The Goal

Järvikylä, known for its crisp salads and delicious herbs, relied on the collaboration between Karu and Trust for its brand advertising as well. Järvikylä’s herbs work with many dishes and are known for turning a good meal into something truly delicious. This idea inspired the concept of a “flavour dial”, developed by Trust. The dial turns toward the “delicious” end as more Järvikylä herbs are added to the plate. Karu’s responsibility was to design the technical execution of the idea and handle the entire production. This included both video and photography, featuring three different dishes and situations.

Execution

The goal was to create materials that looked like Järvikylä, but from a fresh perspective. This was achieved by shooting classic food shots directly from above the plate. We decided to produce the videos using stop-motion animation, which allowed us to create the effect of herbs magically appearing on the plate during filming. Because stop-motion is built from still photographs, all campaign materials were based on photos, giving both the videos and still images a consistent visual style.

The shoot took place in a controlled studio environment. With Trust’s strong visual eye and the help of a professional chef, every dish and table setting in each scene was made to look delicious. Filming the spots required precise work. The static strength of the hand models was tested as every scene had to be created one frame at a time. The plate was rotated a few degrees, herbs were added, and a photo was taken. This process was repeated dozens of times to create smooth movement. In the end, each spot was successfully captured in a single take in both vertical and horizontal formats. In post-production, special attention was given to creating a memorable soundscape. Alongside energetic music, a playful “yum yum” sound effect was added to accompany the flavour dial—something that stays in the viewer’s mind.