Goal

PrimaDog’s dog foods and treats always contain plenty of meat—but no wheat. Designed for a carefree dog’s life, the products needed lively marketing materials to match. The aim was to create both video and photo content, set in brand-inspired environments, featuring multiple product lines.

Execution

The project began with designing a set that matched PrimaDog’s brand. In addition to brand-colored backdrops, the set design team gathered an abundance of Finnish natural elements. By combining these, we created visually engaging compositions that also appealed to the canine actors’ sense of smell.

Production was carried out with four enthusiastic dogs—two provided by the client and two from Karu’s own office dog team. When filming with dogs, patience (and tasty treats) proved essential. In the end, we captured thousands of photos and plenty of playful video footage, from which joyful product videos were crafted.