Objective

Lindström is a Finnish, market-leading textile service company. Their modern systems make workwear management and public space cleaning easier for workers and managers alike. Karu’s job was to create an energetic video concept that would catch people’s attention and provide information about Lindström’s services.

Implementation

We decided to up the tempo by musical means. Lindström’s services are used widely in different industries so the location needed to stay fairly general. We decided to build two sets that would represent real working environments in Lindström’s brand colours. The visual galore was topped off by a carefully planned wardrobe and a technocrane that allowed for wild camera moves.

The client’s main message was embedded  into the video with animated infographics tracked in with the camera movement. The client wanted to use the one-of-a-kind setup to its full potential, so we also took brand photos in it.