Objective

The Red Nose Day is an annual charity fundraising campaign run by YLE and Nenäpäivä Foundation which culminates in a four-hour live TV show. During the broadcast you can see Karu’s handicraft from the animated opening sequence to AR graphics and set design.

Implementation

Over the years, one has had the chance to admire Karu’s varying styles of graphics in the show. As our latest creation, a two-dimensional, paper-cut-out style with which we brought the TV show closer to Nenäpäivä foundation’s own visual brand. The style is playful but streamlined, and fits both comical and serious themes. Fun, animated transitions give rhythm to different sections of the show and the graphics are repeated in the set decoration. Our graphic design is also used for the show’s multi-channel marketing.