Objective

One of the world’s largest aerial platform manufacturers, the Finnish Bronto Skylifts celebrated their 50th anniversary with a new brand film. We decided to focus on Bronto’s craftsmanship, customer service and customers – the very qualities that make them a trusted, market-leading company. Relying on Finnish exoticism, the video’s aim was to convince the company’s international customer base.

Implementation

The writing and production were conducted in close collaboration with Bronto. The challenge was to dramatise Bronto’s vision into cinematic form. Their wide contact network helped us along our way to a successful result.

During the filming process Bronto’s workers threw themselves into the project, defying even the most freezing environments. We managed to capture the changing seasons of Finnish nature – the last blizzards of winter and the first rays of spring sun.