Objective

The Centre for Occupational Safety supplies information on improving and maintaining work safety. Karu was tasked to create an educational animation focusing on eye protection. The challenge was to be at the same time fresh and interesting as well as informative and educational.

Implementation

In collaboration with The Centre’s experts we created a streamlined script which goes over the most prevalent eye injury risk factors in the car industry with a humorous undertone.

We designed a minimalistic visual look that supports clear communication. Combined with a deep audioscape, it all came together into an educational whole that garnered praise from everyone involved. And we congratulate the viewer for keeping their eyesight!