Objective

Our aim was to craft a video that would be both an instructional video and a stylish marketing video that supports the brand.

Implementation

Stop motion technique allowed us to point out each building block elegantly. No people, no staging, but straight to the point. This stylistic decision solved the initial challenge: it would be distinctive enough for marketing but also give you a good idea of what goes into assembling your Framery booth. You could also watch the video as still frames and take it all in at your own pace, while more detailed assembly instructions could be found behind another link.