Objective

Tampere university wanted to showcase their multi-disciplinary and trailblazing research. The aim was to interview and film close to a hundred top researchers. Kaski Agency and Tampere University created a video concept that was based on close-ups of the research work, threefold questionnaire and an interview of the researcher. Karu’s job was to take care of the visuals, sound and day-to-day production.

Implementation

We approached the concept by creating a unified structure for the videos. We wanted to establish mood with close-ups and build up to a reveal shot of the researcher, putting them in the centre frame.

The exceptionally extensive video series required painstaking scheduling, scouting the locations and lots of pre-planning. We were able to reach our goal thanks to our professional and agile crew. At its peak were filming three videos a day, the editing suite running red-hot simultaneously.

Our clients’ effort put into the concept and arrangements were crucial in making the project happen. The researcher video series is a prime example of a three-pronged approach, where the client’s, the marketing agency’s and the video production company’s co-operation is a positive force throughout the process.