A cheerful summer campaign for dogs’ favourite treats.

Asiakas

PrimaPet Premium - Hau-Hau Champion

Video Marketing

Concept

Direction

Photography

Video production

The grainless treats from Hau-Hau Champion are healthy snacks for dogs of all kinds. We designed and produced a cheerful ad campaign for the product family.
Aim

Hau-Hau Champion is one of the most popular pet food brands in Finland. Their wide range of products appeals to a large audience. Our aim was to design an ad campaign that would catch the attention of all dog owners. The production was to satisfy the needs of a variety of mediums from TV to print.

 

Execution

We chose to use a very familiar sight for all dog owners as the videos’ centrepiece: a dog looking deep into your eyes, waiting for a treat. The locations and dog talents were each chosen to represent a distinct dog owner family. Sunny summer days guaranteed the cheerful mood that the Hau-Hau brand is known for. The production was designed to be very efficient so that our energetic doggie stars could feel comfortable. We also used the chance to take still photographs of the dogs and the products in the same locations.

 

“Cooperation with Karu is easy-going and smooth. We could brainstorm and toss ideas around together. Everything goes as planned, and the results are high quality.”

Suvi Sillvan, Brand Specialist

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