Video Production of a Dream Residential Area
Asiakas
City of Nokia, Unfair Lean Marketing
Video Marketing
Concept
Direction
Photography
Video production
We carried out a summery video production and photography for the marketing of the idyllic residential lot area in Nokia’s Viinikanniemi.
Objective
Viinikanniemi is a former camping area that the city of Nokia has turned into an idyllic beach lot paradise. Unfair created a campaign to market the lots and as part of this campaign we designed and carried out the video production and photography. The goal of the campaign was to create images and dreams of the possibilities of Viinikanniemi as a residential area.
Implementation
We wanted to give viewers the opportunity to peek into different lifestyles and dreams that the beach lots of Viinikanniemi make possible. Unfair had identified three different target groups for the campaign. We carried out a thorough casting based on these target groups and searched for suitable locations within the Viinikanniemi development area. The Finnish summer and the suitable weather conditions were the cherry on top. Both the video production and photography were completed in a single day.
The campaign was shortlisted at the national municipal marketing competition, where the Viinikanniemi campaign received an honourable mention.
"A visually stunning campaign that has received media attention. The campaign’s use of diverse means, links to the municipal brand and clear results made an impression on the jury."
- Jury of the national municipal marketing competition
